Like any good cocktail, the correct mixture is essential to a tasty drink. This is also true in the marketing of any goods or service. The marketing mix is a combination of marketing elements or tactical components of a marketing plan. They are defined by four basic principals known as the four Ps – Product, Price, Place (Distribution), and Promotion. The correct mix will ensure the objectives of the company and will also meet the customer’s needs.
The amount of each “P” depends on the goal. For a high profile brand that is making a big push like Chase Banking has done lately, increase the promotions and get aggressive with pricing Read more →
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