This is a wonderful infographic I’ve found on hackcollege.com. Like most of us we spend more and more time accessing information on the web. For business owners it is an essential resource for information. So to maximize the experience and minimize your time while doing it, Google created shortcuts that are not that well knownRead more
The LinkedIn.com social networking site is more of a B2B (business to business) network, a place to converse with like minded professionals to learn and share information and build the popularity of your business and/or brand. All B2C (business to customers/consumer) posting that you might do on Facebook or Twitter should be avoided on LinkedIn.Read more
Like any good cocktail, the correct mixture is essential to a tasty drink. This is also true in the marketing of any goods or service. The marketing mix is a combination of marketing elements or tactical components of a marketing plan. They are defined by four basic principals known as the four Ps – Product, Price, PlaceRead more
The difference between marketing to a business and marketing to a consumer are apparent to say the least but once you drill down into laying out the strategy do you really understand how important these differences are. A business or customer wants tangible bullet points with facts. A person or consumer wants an idea or aRead more
Okay, I know the title of this blog raises the eyebrow but this has been a commonly asked question: What is the difference between Newsletters and Email Campaigns? Let’s get to the point (because life is too short to be subtle). Newsletters: Let’s just call “Newsletters” old fashion and outdated. Newsletters, whether in email orRead more
The best marketing ideas and strategies are completely pointless unless you’re effectively communicating with your target customer or client. To do so, it is essential to define who they are and how to reach them. Until you do so, you are just wasting those ideas and money. Marketing is the science of creating awareness, attracting newRead more
