Like any good cocktail, the correct mixture is essential to a tasty drink. This is also true in the marketing of any goods or service. The marketing mix is a combination of marketing elements or tactical components of a marketing plan. They are defined by four basic principals known as the four Ps – Product, Price, PlaceRead more
The difference between marketing to a business and marketing to a consumer are apparent to say the least but once you drill down into laying out the strategy do you really understand how important these differences are. A business or customer wants tangible bullet points with facts. A person or consumer wants an idea or aRead more
The best marketing ideas and strategies are completely pointless unless you’re effectively communicating with your target customer or client. To do so, it is essential to define who they are and how to reach them. Until you do so, you are just wasting those ideas and money. Marketing is the science of creating awareness, attracting newRead more
