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Link Building – What It Does
Inbound links is one of the most effective methods of increasing organic page rank and increasing content credibility in regards to search engines. Link Building is placement of your website URL into areas online that provide good quality links back to your site which also help generate visitors to your website. Yes it’s time consuming, a bit confusing, and some times just plain frustrating but a solid infrastructure of “trusted links” is still the number one way to move up those page ranks.
Link Building Benefits
The purpose of building inbound links is two fold:
First, the more links back to your site, the more chances your site has to be viewed. Traffic is a good thing.
Second, search engines identify a high number of quality sites linking to your site and deem your site important and relevant. This is called “link popularity”. This will increase the ranking of your site. However the links need to originate from “related” and “important” or “authoritative” sites. The quality of links is very important. Sounds simple, but achieving this task is the focus of much strategy and expertise.
The greatest concern in link building is to create links that are relevant. Linking to unrelated sites is looked down upon by search engines and can get you in trouble. Linking to low-ranking sites can actually decrease your rank as well. If your intent is sincere then you’re in the clear. Really.
Link Building Integration
Methods of link building are submission to the following:
PR agencies, directories, social networking, local search engine profiles, blogs commentary, industry association membership, online video marketing
SSM Link Building Strategy
1. Define internal site link structure
2. Optimize internal assets and keywords
3. Define external link selection with regards to targeted sites and anchor text
4. Analysis of prospect selection, segregation, and benchmarks
5. Develop template and approach to targets of the link strategy
6. Execute process and amend accordingly
SilverSun Marketing does not practice link purchasing, spam links, or non-niche link building. We are very selective in regards to reputation and ranking of inbound links.
