Mobile marketing had never been so important, there are an estimated 1,900 million daily mobile users globally! There are now more mobile device users on-line than there are desktop users.
If you are not able to connect with your mobile audience or provide a pleasing mobile experience, you will miss out compared to your competitors that will.
There are now more mobile devices on-line than there are laptops or desktops. 222.9 million in 2017! More than half the traffic to top website in the U.S. were accessed via mobile devices. In order to maintain optimal user experience, websites need to be compatible with all size resolutions, especially hand-held. If viewers can view your site, they’ll be viewing your competitions.
Google commands 67.6% of the U.S. search engine market share. When they recommend that responsive design is the industry best practice for mobile configuration, it pays to listen. Responsive, mobile friendly, designed sites are actually rewarded with higher search rankings because there is only one URL and HTML for Google to crawl and index. Higher ranking equals increased viewer engagement.
Developing one responsive website is less expensive and time consuming than building a mobile app as well as standard desktop only website. Maintenance costs are lower as well as the time it takes to make updates to an app and a standard site. Original custom responsive development might seem expensive, but in the long run, is the smarter solution.
