This type of search is called organic or natural because the ranking is not altered by any paid strategies such as paid placement or paid inclusion; the most widely used form is Pay per Click. Organic searches are extremely important because 75% of searches will click on an organic ranking.
The benefits for a web site of being listed in the organic results are that:
It’s free – organic ranking is based off of the web sits relevance to the search word used.
It’s the preferred listing – more people click on the organic listing than the paid listing.
The ranking lasts longer – search engines reevaluate their organic listings every few weeks or months allowing a site to maintain its high ranking longer.
Key word use in the content and back-end structure (meta-data) of the site is very important. The more relevant the keyword, the higher the ranking on the organic listings which ultimately results in higher percentage of conversions and traffic to your site. Our team has devised a seamless strategy to ensure your site is utilizing the most relevant keywords for your business with in your competitive geo and target market.
Competitive Landscape Evaluation – Each market with in each industry is unique and requires a procedural evaluation to determine traffic expectations, rankings growth, and keyword competition.
Keyword Compilation – Analysis of keyword market opportunities, geo-targeted location(s), and demographic data give us the information we need to compile highly relevant keywords that will ensure an increase in traffic and lead flow.
Content Development – The entire site, from the home page to any page displaying product must contain keyword rich content to ensure high relevancy from all search engines “crawling” your site.
Web Site and Page Architecture – The non-visual components of the web site and pages are comprised of your web sites language (HTML) and meta- elements that help search engines properly navigate your site.
Inbound Link Strategy – The amount of links coming from other sites or directories to your own, known as inbound or back-links increases the relevancy of your site. The number of inbound links helps search engine determine that site’s ranking, popularity and importance.
Open Directory Strategy -Placement or mention of your site on open directories such as Wikipedia and others increases inbound links and search engine relevancy.