Social Media – What It Does
The largest development in online marketing has been the literal explosion of Social Media or Social Networking on the web. And with the advancement of smart-phones people are able to communicate, share experiences, review businesses and make transactions instantly all over the world.
Social Media Benefits
Social Media Marketing is utilized by companies to create on-line communities by the distribution of engaging content that creates awareness, generates online conversations, and encourages readers to share information within their social networks, also known as viral marketing. A viral message that is from a trusted source instead of a paid company advertisement has an increased probability to spread from user to user and reverberate through individual digital communities because of this trust factor. The power of word-of-mouth referrals from consumers has found its Autobahn platform, consumer dialog has never traveled faster.
Anyone with internet access can access Social Media which is used successfully in opening doors for organizations to create conversations with their consumers and increase their brand awareness. Social Media is a relatively inexpensive marketing channel for organizations to test and or distribute marketing campaigns. When utilized correctly, organizations can receive direct feedback from their customers and targeted markets.
Social Media Strategy
SilverSun utilizes the Social Networking platform as an extension of your brand’s off-line and on-line marketing campaigns. However, Social Media Marketing is a special component of marketing. Aggressive, direct selling techniques can backfire and turn against you. SilverSun understands the idiosyncrasies of this niche and has devised a strategy to tactfully attract interest through creativity and personalization of the campaign message. Essentially it is content promotion via inbound marketing through social networking.
Social Media Integration
Network sites, Blogging, Video, Social Bookmarking, and Wikis all work in unison to target a highly relevant audience, share new things about your industry, products, and company culture.